Some might never notice or care for it, but station sound is a radio station’s heart and soul. And changing that DNA isn’t an easy task.
DemonFM, my student radio station, was in need of a station sound update. We’d had the same core sound for years and years, meanwhile different projects were taking the brand into their own hands. I made it my mission this year to give DemonFM a brand new sound!
Making audio products is one thing – but designing the sound of an entire station for years to come is something else entirely. Along with the rest of the Demon team, I looked at new projects coming out from Wisebuddah and Reelworld. We determined a type of sound we wanted to go for and I got experiementing with options.
This process took a while, we went through a few good sounds, but they wern’t screaming ‘us.’ Eventually, we landed on this package which is now in use across the station!
Listen in full
Here you can listen to some of the elements from the full package individually.
Wet Ident 1
Wet Ident 2